Terms & Conditions

Welcome to Lumorao. These Terms and Conditions ("Terms") govern your use of our website located at lumorao.com and all services provided by Lumorao ("Company", "we", "us", or "our"). By accessing our website or purchasing our services, you agree to be bound by these Terms. If you do not agree, please do not use our website or services.

1. Services & Deliverables

Lumorao provides digital marketing services including, but not limited to, SEO audits, content marketing, Google Ads management, social media marketing, web analytics, and local SEO. The specific scope of services, deliverables, timelines, and fees for each client engagement are defined in a Service Agreement or Proposal ("Agreement") signed by both parties.

In the event of any conflict between these Terms and a signed Agreement, the terms of the signed Agreement shall prevail.

• Services commence upon receipt of the first payment and a signed Agreement
• Deliverable timelines are estimates and may vary based on client response times and third-party factors
• Lumorao reserves the right to subcontract any portion of the services to qualified third-party professionals

2. Payment Terms

All fees are quoted in Euros (€) unless otherwise stated. Payment is due as follows:

• Monthly Plans: Billed in advance at the start of each monthly service period. Payment is due upon invoice receipt.
• One-Time Projects: 50% upfront upon signing, 50% upon completion and delivery of final deliverables, unless otherwise agreed.
• Late Payments: Invoices unpaid after 14 days may incur a late fee of 1.5% per month. Lumorao reserves the right to suspend services for accounts more than 30 days past due.

All prices are exclusive of applicable taxes. Clients are responsible for any taxes applicable in their jurisdiction.

3. Intellectual Property

3.1 Client Materials

You retain full ownership of all content, data, brand assets, and materials you provide to Lumorao. You grant Lumorao a limited, non-exclusive license to use these materials solely for the purpose of delivering the agreed services.

3.2 Lumorao Deliverables

Upon receipt of full payment, Lumorao assigns to the client all rights to custom deliverables created specifically for that client (e.g., written content, reports, ad creatives). Lumorao retains ownership of its proprietary tools, methodologies, templates, processes, and any pre-existing intellectual property used in the delivery of services.

3.3 Case Studies & Portfolio

Unless you expressly request otherwise in writing, Lumorao reserves the right to reference your business name and general results (without disclosing confidential details) in case studies, testimonials, and marketing materials.

4. Client Responsibilities

Effective delivery of our services depends on your cooperation. You agree to:

• Provide timely access to necessary accounts (website, Google Analytics, Search Console, ad accounts, etc.)
• Review and approve deliverables within agreed timeframes — delays caused by client inaction are not Lumorao's responsibility
• Ensure that all content and materials you provide do not infringe third-party intellectual property rights
• Designate a primary point of contact who can make decisions on behalf of your organization
• Not engage competing SEO or marketing agencies working on the same channels during the engagement without prior written notice

5. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information disclosed during the engagement. This includes business strategies, financial information, client lists, and technical data. Confidentiality obligations survive termination of the engagement for a period of 3 years. Neither party shall disclose the other's confidential information to third parties without prior written consent, except as required by law.

6. Limitation of Liability

To the fullest extent permitted by applicable law, Lumorao's total liability to you for any claims arising out of or relating to these Terms or the services shall not exceed the total fees paid by you to Lumorao in the 3 months preceding the claim.

Lumorao shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, goodwill, or business opportunities, whether or not Lumorao has been advised of the possibility of such damages.

7. No Guarantee of Results

Digital marketing and SEO involve inherent uncertainty. While Lumorao applies proven strategies and best practices, we cannot and do not guarantee specific search engine rankings, traffic levels, conversion rates, or revenue outcomes. Search engine algorithms change frequently and are beyond our control. Our commitment is to our process, expertise, and effort — not to specific performance metrics.

8. Termination

Either party may terminate the engagement with 30 days written notice. Lumorao may terminate immediately if:

• You breach any material term of these Terms or the Agreement and fail to remedy the breach within 10 days of notice
• Payment is overdue by more than 30 days
• You engage in fraudulent, illegal, or abusive conduct

Upon termination, all fees owed for work completed to date become immediately due. Lumorao will provide a final report and transition all client-owned assets within 14 days of the termination date.

9. Governing Law & Dispute Resolution

These Terms are governed by and construed in accordance with the laws of Morocco, without regard to conflict of law principles. In the event of a dispute, both parties agree to first attempt resolution through good-faith negotiation. If negotiation fails, disputes shall be submitted to binding arbitration under the rules of the relevant commercial arbitration body in Morocco, unless both parties agree to an alternative jurisdiction in writing.

10. Changes to These Terms

Lumorao reserves the right to update these Terms at any time. Material changes will be communicated to active clients via email at least 14 days before taking effect. Continued use of our services after the effective date of changes constitutes acceptance. The most current version of these Terms is always available at lumorao.com/terms.

11. Entire Agreement

These Terms, together with any signed Service Agreement or Proposal, constitute the entire agreement between you and Lumorao with respect to the subject matter hereof and supersede all prior agreements, representations, and understandings of any kind.